CONSULTING SERVICES
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CONSULTING SERVICES |
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Ashby
Solutions™ specializes in hardware and software design consulting, with a
focus on embedded processor designs. We have a unique perspective on the
design world, as the founder, Bruce Wahler, is both a
seasoned product designer and a life-long performing musician -- a combination of
artistic and technical pursuits not often seen in the technical world. Ashby
Solutions creates superbly functional designs that blend esthetically and
ergonomically, too. No matter what you want to do with product design and
audio, we can help turn your ideas into reality:
Great ideas alone cannot guarantee great products. It takes hard
work, bright people, a clear vision, and sometimes, a little luck. It also
takes experience and guidance to quickly determine which approaches will result in
reliable, manufacturable products -- and which ones are dead ends. A large
development budget or a fresh round of financing can disappear quickly when
following a flawed approach, with little to show for your effort.
Ashby Solutions can help by providing the experience gained from over 30 years in
the electronics industry, working in the disciplines of digital, analog, and
firmware design. We have been involved in many cutting-edge products in the
computer, building automation, medical products, and business equipment arenas.
Our experience can help steer you to a clear course.
In addition to knowledge, we provide first-rate documentation of all our work.
We can also provide tools and services that many smaller businesses (and
some larger ones) lack. Ashby Solutions owns and uses the following
development and distribution tools:
Many successful companies start with a single great idea. For the first
year or two, everyone is focused on that one effort. The only problem is, your
competition isn't standing still waiting for you to succeed. Who's working on the
next generation of products? In many cases -- no one.
Ashby Solutions can help by providing the front-end investigation of promising
technologies to find the one that best suits your company's long-term goals. Once
the basic "skeleton" of the program is defined, you can choose to have us
continue with the development work, or port the task to your in-house design team.
One common -- and not necessarily flattering -- thread among young
technology companies (especially startups) is an aversion to the processes and
paperwork necessary to turn a great idea into a well engineered, profitable product.
The very environment that breeds quick innovation -- minimal structure,
"soft" rules, informal processes -- also encourages poor documentation,
excess spending, and unclear goals, often causing programs to fail.
Does this sound familiar? If you need someone to figure out how to do
something, everyone's willing to pitch in. The more challenging the
assignment, the better chance you have of recruiting help. When it comes
time to document what you learned, however, the room empties in a hurry. For
etter or worse, the real output of any product development group includes paperwork:
specifications, manufacturing process documentation, support guides, and
operational 'white papers.' Any decent designer can make something once; how
do you make the same product thousands of times over and over?
We can help in two ways:
Due to the proprietary nature of many of our client's designs, we cannot publicly
display their products on the website. However, we'd be happy to discuss the type
of work we've done in general terms, or to provide samples of the work. Send an
email to info@ashbysolutions.com or call
978.386.7389.
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Copyright © 1999-2010 by Bruce Wahler. If you have suggestions or
comments, please send them to
webmaster@ashbysolutions.com. |
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